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PPM “Authentic Personal Branding: A New Blueprint for Building and Aligning A Powerful Leadership Brand”

  • Penerbit: Penerbit PPM
  • Penulis: Hubert K. Rampersad
  • ISBN: 979-442-234-7
  • Deskripsi Fisik: 226 Halaman
  • Cover: Hard Cover
  • Tahun Penerbitan: 2008

 

PPM “Authentic Personal Branding: A New Blueprint for Building and Aligning A Powerful Leadership Brand”


This book offers an advanced breakthrough formula to build, implement, maintain, and cultivate an authentic, distinctive, relevant, and memorable Personal Brand, which forms the key to enduring personal and business success. The new Personal Branding blueprint entails a systematic and integrated journey towards self awareness, happiness, and enduring marketing success. If you are branded in this holistic way you will automatically attract success and the people and opportunities that are a perfect fit for you. Hubert Rampersad has introduced an advanced authentic Personal Branding model and practical related tools, that provide an excellent framework and roadmap for building a strong authentic Personal Brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing. This new blueprint has been proven in practice to produce sustainable results, not only for individuals but also for companies. By aligning employee’s Personal Brand with their Company Brand you can realize the ‘best fit’ between employee and company, which creates a highly engaged and happy workforce.

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“In Authentic Personal Branding, Hubert Rampersad has provided a sorely needed guidebook for knowledge workers. He shows us all how to build your own personal brand – and just as important how to persuasively communicate this brand to the world 1 love his focus on authenticity. My request to you, the reader, is make this book part of your life. Don’t just read this book for its interesting content. Don’t be content with a few ‘aha’ moments. Make it part of your life planning – and ultimately part of your life If you do, you can become a more integrated and successful person and better enable your company to help you make a positive difference in our world!

From the Formed by Marshall Goldsmith. Author of What Got You Here Won’t Get You There, a New York Times bestseller, Wall Street Journal #1 business book and the Harold Longman Award winner for Best Business Book of the Year for 2007

“Hubert Rampersad has a knack for preparing comprehensive frameworks for analyzing important issues. The four stage model that he suggests proposes an explicit way to turn a desired external identity into something concrete and actionable It’s a wonderful step by step approach to making out desired brand explicit. The mental models and their related investigative questions will help you know where you are today so you can get to where you want to be tomorrow. This book offers an architecture to turn these ideas into action.”

From the Afterword by Date Lilrich, Professor of Business, University of Michigan, and Partner, The RBL Group Co-author of the bestselling book Leadership Brand (Harvard Business Press, 2007)

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PPM “Authentic Personal Branding: A New Blueprint for Building and Aligning A Powerful Leadership Brand”

Berat 483 gram
Kondisi Baru
Dilihat 326 kali
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